Bratz

Bratz is the name of a line of 10 inch (254 mm) dolls produced by MGA Entertainment starting in mid-2001. They are created in both genders, "Bratz Boyz" having followed Bratz "girls" shortly after the girl dolls entered the toy market. more...

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History

The Beginning of the Passion for Fashion (2001-2003)

Bratz dolls are characterized by an oversized head, with wide eyes, full lips, a small nose, a short body, and shoes that snap on and off (without shoes they have no feet). The original four characters were Yasmin (based on CEO Isaac Larian's own daughter, Jasmin) Sasha, Cloe and Jade. Over the course of the lines that followed, Meygan (who "moved away" for a while and then came back), Dana, Fianna, Nevra, Tiana, Kumi, Felicia, Katia, and Kiana (who has been officially discontinued, see below) have joined the "Bratz Pack," most of whom were introduced either with playsets or as collector's edition dolls. Four sets of "Twins," Roxxi and Phoebe, Tess and Nona, Oriana and Valentina, and Krysta and Lela, have also joined the Bratz Pack. Oriana and Valentina were later joined by their identical triplet sister, Sierrna, in a special "Triplets" set. Character May Lin was produced once, as a special collector doll wearing a Kimono as part of the Tokyo-A-Go-Go collection, and subsequently discontinued due to the culturally offensive nature of her name. New members of the Bratzpack to debut in 2006 include Lilee (the 2006 Sweet Heart), Leah (Spring Break), Wicked Twiins Ciara and Diona, 4th edition Twiins Krysta and Lela, and Sisterz Kiani, (NOT to be confused with the aforementioned and officially discontinued Kiana) and Lilani.

Since the release of the Bratz it became to symbolize "Girl Power" on doll lines. Every year, they won numerous awards and for that, the Bratz is the #1 fashion doll line today.

Every year, the Bratz collections include a "basic" line, at least one or two budget collections, and at least two or three feature collections. The basic lines such as Flaunt It!, Xpress It!, Funk Out! and Step Out! feature the Bratz with two complete mix and matchable outfits. Each collection has brought in new shoe styles and accessories (Bratz with pierced ears began with the release of Funk Out! and the new "ring" accessory was introduced in the Step Out! line). Budget lines include I-Candy and Hollywood Style Sportz and Birthday Bash, which feature the Bratz in one outfit with minimal accessories. "Real" eyelashes first appeared in the Girls Nite Out collection, then again in the Wild Wild West collection and on Holiday Katia. Head molds that featured the girls with open-mouthed smiles were initially featured in the Formal Funk collection. The unique Head Gamez line moved the Bratz' snap-on feature one step further by allowing the consumer to customize their own Bratz by snapping the Bratz head on and off a specially designed body. A variety of Bratz Head Gamez fashion heads were sold exclusively at Wal-Mart, and a gift set complete with one body, four heads and four separate fashion looks was released to the general market. Collectible posters have been included with the Bratz since 2001, and collectible cards were introduced during 2004. Other dolls released through the years include collectible keychains, ornaments, collectible stickers/trading cards, and cosmetics.

Read more at Wikipedia.org